Your Brand. Our Expertise.
Whether you're an established clinic, retailer, practitioner or entrepreneur, our Private Label service makes it simple to launch your own wellness range.
Choose from hundreds of proven products including vitamins, supplements, essential oils and wellness products. We'll apply your approved branding, manufacture your products and supply professional website-ready imagery to help you start selling.
With a minimum order quantity of just 5 units per product, launching your own brand has never been easier.
Choose the Package That Suits You
Whether you're launching your very first product or building an entire wellness range, we have two straightforward options to help you get started.
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Option 1: Branding Setup Package (£199)
Explore Branding Package- Establish your own branded product range
- Initial branding setup
- First label proof
- One round of branding amendments
- Reusable branding template
- Future products use your approved branding
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Option 2: Branding & Stock Package (£999)
Explore Branding & Stock PackageEverything included in the Branding Setup Package plus £999 product credit to launch your range.
The most cost-effective option if you're ready to start selling immediately.
Let's Talk About Your Brand
Whether you're just getting started or already have an established business, we're here to guide you through every step of launching your own product range.
Designed, Branded & Supplied from the UK
Unlike many private label suppliers, we manage branding, production and fulfilment from our UK facility. That means shorter lead times, consistent quality and a dedicated team to support your business as it grows.
FAQ's
What are the prices for private label products?
Private label products are available at trade pricing, with discounts of up to 41% off the recommended retail price, allowing you to achieve healthy retail margins. Product pricing becomes available once you've purchased your Branding Setup Package.
Can I get better prices for higher volumes?
Yes. Whilst our private label range starts from just 5 units per product, additional volume discounts are available on larger orders. If you're looking to purchase 50 units or more of a product, please contact us to discuss preferential pricing.
I have an idea for my own formula. Can you help?
Yes. If you're looking to develop a bespoke formulation, we can assist with custom manufacturing for larger production runs, typically from 500 units upwards.
Please contact our team to discuss your requirements.
I don't have a company name or logo. Can you help?
Absolutely. As part of your Branding Setup Package, our design team can help create a professional logo and brand identity for your business. Once approved, your branding can be applied consistently across your entire private label range.
Why can't I have my label on Nature's Sunshine, Fit Pit or Green People products?
Private labelling is only available on products manufactured to Lily & Loaf's specifications. As we do not manufacture or own these third-party brands, they are not available as part of our private label programme.
Do I need barcodes for my private label products?
If you're selling directly through your own website, clinic or to your own customers, barcodes are often not required.
However, if you intend to sell through retailers, online marketplaces (such as Amazon or eBay), or third-party fulfilment providers, you'll usually need your own GS1-registered barcodes.
Lily & Loaf does not supply or register barcodes on your behalf. Any barcodes used on your private label products must be obtained and owned by your business. Once you have them, simply send them to us and we'll incorporate them into your approved label artwork.
Are there any limitations on where I can sell my own branded products?
Your private label products are branded as your own and can be sold through your clinic, website, retail premises or online marketplaces such as Amazon and eBay, subject to the requirements and policies of each sales channel.
You are responsible for ensuring your products comply with the rules and regulations of any marketplace or country in which you choose to sell them.
When will my labels be created?
Once you've purchased your Branding Setup Package and placed your first product order, we'll prepare your branded label proof for approval. After your branding has been approved, future products are produced using the same approved branding for consistency across your range.
Can I customise the product labels?
Your branding, including your logo, company details and contact information, is customised to your business. Product layouts, compliance wording, icons and regulatory information follow Lily & Loaf's established compliant labelling standards to ensure consistency and regulatory compliance across the range.
Choose From Hundreds of Proven Products
Private Label products are available across our trusted wellness brands, giving you access to vitamins, supplements, essential oils, sports nutrition and natural wellbeing products.
Start With Just 5 Units Per Product
Launching a new brand shouldn't require thousands of pounds in stock.
Our low MOQ's allow you to start small and scale up as your business grows. This flexibility is ideal for start-ups and small businesses that are testing the market or expanding their product lines gradually. It reduces the risk and upfront costs, making it easier for you to customise and diversify your offerings tailored to your customer's preferences.
A Complete Wellness Product Range
Lily & Loaf is your one-stop destination for all your wellness needs.
From vitamins and minerals to sports nutrition, essential oils, skincare and natural health products, choose from hundreds of ready-to-brand products to build a range your customers will trust.
Quality You Can Put Your Name On
Every product is manufactured to high standards using carefully selected ingredients and compliant labelling, giving you confidence in every product you sell under your own brand.
Ready to Launch Your Own Brand?
Whether you're creating your first product or expanding an existing business, we're here to help you every step of the way.
Start building your wellness brand today.